WeDriveIT 2023 - Made in Italy in pole position

Welcome to Italy!

Get ready for an unforgettable experience discovering made-in-Italy excellence in Emilia- Romagna and join us on the road of success leading to Imola.

This virtual space will feature exclusive interviews with leading players in the key sectors that make Italy unique: food, fashion, tourism, design and architecture, culture and entertainment, manufacturing and craftsmanship, and of course, motorsport. These players will share with you what lies behind Italian quality: a whole universe of passion and dedication contributing to the success of made-in-Italy excellence all over the world.

Share your made-in-Italy experience on social media using the #WeDriveIT hashtag.

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Made in Italy in Pole Position

Imola GP tickets

The protagonists of Made in italy in Emilia-Romagna.

#WeDriveManufacturing

Emilia Romagna also stands for entrepreneurship, being characterised by a galaxy of companies that, especially in the manufacturing sector, represent Italy’s driving force. And figures confirm this: in 2022, this sector's regional supply chains returned to pre-Covid production levels, and even improved their export performance ...

#WeDriveMotorsport

Alfa Romeo, Fiat, Ferrari, Maserati, Lamborghini are just a few names among the incredible number of existing (or now disappeared) car manufacturers that our Made in Italy can be proud of. From the late 1940s to the end of the following decade, the racing rivalry ...

#WeDriveTourism

In Emilia Romagna, tourism is multifaceted, offering an endless range of possibilities. This is the most dynamic Italian region in the tourism business. Since 1987, a remarkable attraction has opened in Riccione, named Aquafan, which is more than a simple water park, but a real ...

#WeDriveFood

Food production in the Emilia Romagna region is renowned worldwide for its quality and excellence. Besides the most famous and celebrated traditional ones, there are also other outstanding products that are not as well-known to the wider public. Among these, the Salame Felino IGP (Protected ...

#WeDriveCulture

The range of cultural options Emilia-Romagna has to offer is exceptionally diversified, not to mention widespread all over the region’s territory. Indeed, some of the most prominent national libraries are to be found in Emilia-Romagna. Out of the many, the Panizzi library in Reggio Emilia, ...

WeDriveFashion

The history of the Italian fashion – pioneer all over the world – and the one of Emilia Romagna are closely connected. This region gave the birth to many fashion personalities who have been exporting the Made-in-Italy brands in every corner of the globe. They ...

#WeDriveDesign

In Emilia Romagna, the cultural footprint and passion for design are also revealed through a network of small museums, which may be not well known. Scattered all over the varied regional territory, some of them are really interesting and surprising. An example is a museum ...