There are many names that also represent Emilia-Romagna in the fashion sector. One of the best known, but also the most active – is that of Alberta Ferretti. The story of this fashion designer was born on the coast of this region, even though she was born in the neighbouring Marche region. In Cattolica, picking up the legacy of her seamstress mother, Alberta opened her first shop back in 1968. A year full of difficulties and crisis, but also full of novelties and new trends that became Ferretti’s trademark, who cut her teeth until she presented her first collection in 1974. From there, the idea of the birth of his own brand Aeffe, which became, within a short time, a ‘must’ for VIPs and film stars, and which landed on the stock market in 2008. Successes certainly include the order for the creation of uniforms for the national flag carrier, which arrived in 2018. But in addition to her professional activities, Alberta Ferretti has also flanked many initiatives in favour of the territory she has transformed into her own home. One example is the restoration – begun in the mid-1990s – of the castle of Montegridolfo, in the province of Rimini. Activities continue and it is his brand that will return to the catwalk in Rimini in May 2023, just a few weeks after the flood tragedy. The occasion is that of the presentation of the Resort 2024 fashion show which takes place, once again, in Rimini, at the Sismondo castle to be precise. The collection presented on this extraordinary occasion is dedicated to another genius of this land, the unforgettable director Federico Fellini.
#WeDriveFashion
