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Welcome to Italy!

Get ready for an unforgettable experience discovering made-in-Italy excellence in Emilia- Romagna and join us on the road of success leading to Imola.

This virtual space will feature exclusive interviews with leading players in the key sectors that make Italy unique: food, fashion, tourism, design and architecture, culture and entertainment, manufacturing and craftsmanship, and of course, motorsport. These players will share with you what lies behind Italian quality: a whole universe of passion and dedication contributing to the success of made-in-Italy excellence all over the world.

Share your made-in-Italy experience on social media using the #WeDriveIT hashtag.

Ready, set, go!
Made in Italy in Pole Position

The protagonists of Made in italy in Emilia-Romagna.


Music and Emilia-Romagna: an indissoluble binomial that began in the past and continues to this day. Suffice it to say ...


The very close relationship between Emila-Romagna and design can be seen in the many locations where interest in this art ...


There are many names that also represent Emilia-Romagna in the fashion sector. One of the best known, but also the ...


If there is one name that immediately reminds the general public of Emilia-Romagna, it is certainly that of Parmigiano Reggiano ...


Italy is known to be one of the world's top tourist destinations. The beautiful cities of art, marvellous coastlines, mountains, ...


Manufacturing in Emilia-Romagna is historically one of the most important items in the labour sector. Despite the general difficulties, which ...